Plus, when you’re using a mobile device you’re likely multitasking - sitting on the sidelines of a youth soccer game or on the subway commuting home. “When consumers make purchases on mobile devices they rely almost exclusively on the ratings,” Pavlou says. On mobile devices, it’s harder to scroll down and read long, informative reviews. A responsible business that cares about its reputation is more likely to satisfy you,” Lappas says.Īlong with evaluating the reviews, these steps can help you make smart purchasing decisions: “A personalized response is a sign of commitment and vigilance. No responses or generic responses are a bad sign. Read the business’ response to negative comments.And sort for verified buyers if that’s possible. The most recent reviews are the most helpful, especially for restaurants and hotels, where quality can change quickly. They buy TVs, sweatshirts, and steak knives, too. And legit reviewers tend to review a range of products. A single review might not be fake, but it’s not trustworthy enough, Lappas says. Give less weight if a reviewer has only written one review, or only posts reviews in one category. Or, they may complain about the wait time in a restaurant, but that won’t factor in to your 4 p.m. For example, someone might balk at the high price of a pair of sandals, but you found them on sale. Keep in mind that the negative reviews might not matter to you. Instead of reading the first five or 10 reviews the site pops in front of you, read one or two from each star level. Buying a cordless vacuum? Search reviews for “battery life.” Thoughtful search terms will steer you toward the most relevant, useful reviews. Planning a large family dinner? Turn on the “good for groups” and “good for kids” filters. Drill through for the reviews that matter most to you. The right reviews can help you avoid purchasing products you won’t like and dealing with the expense and hassle of returns. To learn more, visit the Yelp Elite Squad page.“The average person reads about seven reviews before making a decision,” Lappas says. If you love interacting with great local businesses and discovering the best your city has to offer, we encourage you to nominate yourself for the Yelp Elite Squad! You can also nominate friends who want in on the fun. Those who run afoul of these rules or otherwise besmirch the Elite Squad's reputation may have their membership revoked. Members must comply with our Terms of Service, Content Guidelines, and Elite Terms of Membership. The Yelp Elite Squad is a yearly program. From cocktails on boats to playdates with penguins, there are all kinds of experiences to check out. These behind-the-scenes looks at top-rated businesses often include interacting with the business owners and hearing their unique stories. In addition to receiving a shiny badge, members are also invited to attend exclusive events with other locals in the community. After being Elite for 5 years, members receive a Gold Elite Badge after 10 years, they receive the coveted Black Elite Badge! Members of this influential and diverse community of writers, photographers, and adventurers are bestowed with a colorful Elite badge on their Yelp profile. Elite-worthiness is based on a number of things, including well-written reviews, high quality photos, a detailed personal profile, and a history of playing well with others. The Yelp Elite Squad is our way of recognizing people who are active in the Yelp community and role models on and off the Yelp site.
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