The company executed the campaign and additional TV advertisements over the course of a number of years in support of the launch and the initial wave of stores. Prior to the first store being built, DeVito/Verdi was hired as the advertising agency and creative resource. Moore of Richmond, Virginia, a consultant hired by Circuit City to evaluate possible business opportunities beyond the scope of their consumer electronics locations. The concept was actually first proposed by Ronald L. It was developed for nearly a year in 1991, using the code name "Project X", and was also known as "Honest Rick's Used Cars" to those intimately involved in the skunk works team. The concept for CarMax was developed by Circuit City executives under then-CEO Richard L. There are CarMax retail locations in 41 states as well as customer service call-centers (called Customer Experience Centers). CarMax Auto Finance operates from Kennesaw, Georgia. About ĬarMax's headquarters is located in Richmond, Virginia. In late 2021, CarMax sold its last new vehicle dealership, located in Kenosha, Wisconsin, to the Rydell Company. By 1999, it added new vehicle franchises for Mitsubishi Motors, Toyota, and Nissan. While CarMax stores focus on marketing used vehicles, the company acquired its first new car franchise with Chrysler Corporation in 1996. As of October 2022, CarMax operates 238 locations. The company began a side business of Circuit City, opening its first location in September 1993 in Richmond, Virginia. It operates two business segments: CarMax Sales Operations and CarMax Auto Finance. is a used vehicle retailer based in the United States. This article may need to be rewritten to comply with Wikipedia's quality standards.
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